HAKITO BRAND COPY:
Every parent will tell you that his or her child is truly amazing. Many parents will tell you that they want to encourage their children to grow up to be creative individuals, free thinkers and successful at whatever they choose to do. All parents are known to brag about their little one’s latest achievement and most parents will go the extra mile to encourage the development of their kids from an early age.
While looking for a suitable birthday present for our two-year old son (who is of course truly amazing) we came across the established Swedish brand BRIO, that has been “sparking young minds since 1884”. We were so taken by their range of products, that we decided to become South African online resellers for these, and other ranges of wooden toys.
Our two-year old struggles to articulate the word Pinocchio, probably one of the most famous wooden toys to date, and like many wonderful nicknames that come out of early childhood, the unique name he has given this iconic toy is ‘Hakito’. We felt it was a fitting name for a store that sells quality wooden toys, plus it will be a good story to tell at his 21st birthday, when he takes over the family empire… or perhaps at his wedding.
An extract of Hakito’s story, written for company founder Waldo Minny.