INTRODUCING ANNIE – BRAND MASCOT:
Annie grew up on a working farm in the Free State, with four brothers and a host of chores evenly distributed amongst the five children. Before she was knee-high to a grasshopper she was rolling up her sleeves and tackling more than her fair share of tasks. Her affinity for the mechanical quickly saw her becoming an expert in maintaining everything that was motorised – from the old, rusty farm tractor right through to the bright red crop sprayer.
Much to the dismay of her mother but to the delight of her brothers, her adventurous nature saw her learning to pilot said crop-sprayer. She became a regular crop-dusting pilot and people would travel from near and far to witness her nail-biting aerobatics. Fearless, skilled and hands-on Annie was always looking for the next adventure, and when Avex asked her to enhance its tooling division, with the promise of ample time in the air, she was all smiles, and of course answered with a resounding ‘yes’!
Annie’s enthusiasm is infectious and she is passionate about her job here with us! She’ll bring you the latest news from Avex, advice on best practices and make sure you’re the first to know about our amazing special offers. She has an uncanny habit of seeming to be in many places at the same time, so keep your eyes peeled for her broad and friendly smile!
Written for Tracy King, Wing Commander of Paperplane Communication and Design, for her client Avex Tools, to introduce their new brand mascot Annie.