Today’s Eureka moment

Earlier I was in the Vitamin aisle of a South African retailer, confronted with hundreds of choices… I went in to buy some Vitamin B, but the overwhelming selection of things-we-can-swallow-to-support-our-general-health that faced me, was simply astounding. 

I stood and stared and processed until I located what I was looking for. Another two to three minutes to compare which is the best-priced option, and, as I’m sure I must have at least three bottles of fatigue and stress in me, I settle for the three-for-the-price-of-two option.

Unable to tear myself away from the aisle that promises health and longevity just yet, I peruse the shelves a little longer. Suddenly it dawns on me. All the containers are sorted alphabetically! How did I not notice that before?! I check my new found theory, starting at A, through to G, H, I… While still digesting the revelation that there is order in what I assumed was vast chaos, I pick up a box of something-starting-with-a-V. 

A store attendant pops her face in front of mine – can she assist me? A bit taken aback I mutter something about my alphabetical discovery, and with a slightly odd look she explains that she’s in charge of this aisle, and that it really annoys her when people mess with the system. Not wanting to enrage her, I guiltily pop the box of something-starting-with-a-V in my basket, and casually stroll off in the direction of the tills.

Before I decided to admit to the world at large that a supposedly intelligent woman did not know that vitamins in stores are sorted alphabetically, I asked two of my MOST intelligent friends if they knew this? My female friend laughed at me outright, whereas my male friend was just as surprised as I had been! Granted, I have not spotted many males in the vitamin aisles… but my short survey filled me with enough confidence to spill the beans.

I seem to be capable of finding my way around a bookstore, or through an airport. Enough trips to the food markets have gotten me intuitively finding my way around them too. But clothing stores, in particular the large department stores, have me confused (and I do pray that I never manage to make sense of that vast chaos). Why are the undies hidden in the furthest corner? Is it because we all need underwear and as we make our way to the privates department we suddenly become bashful and filled with the desire to cover ourselves? And when faced with an entire store of options to cover ourselves, does science dictate that we will not leave empty handed? 

I just don’t know, as I have walked out of shops often, just because there has been too great a selection. Why do we need to have so many choices? Isn’t life complicated enough without the total onslaught of things-we-could-have, things-we-should-have, things-we-must-have… and please don’t tell me that they’ve parked the underwear in the corner for modesty’s sake – have you watched reality TV lately?

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Anyhoo… while I consider becoming a mall recluse versus the potential outcomes of my making sense of THAT chaos, I thoughtfully sip on a cup of herbal tea made of a root beginning with a V… it’s not really something I wanted or needed, but it has found its way into my recently decluttered home, and now it must be consumed. Please don’t judge me…

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4 Comments

  1. Avatar

    One assumes that you are still delaying the gratification of visiting the Mall of Africa – I was confused trying to find a parking, never mind finding my way out.

  2. Avatar

    I get “brainfreeze” when I’m in the mall. It goes like this: I knew what I was going to get; but I start at the apples, (what? R29 for a packet of apples??), get to the bread (WHAT?? R14 for a standard old loaf of bread??), make a turn at the milk desperately seeking the smallest price and resigning at R21 for 2L, get to the coffee… get stuck, start thinking, “what the heck am I doing here?”, get depressed, put my basket down and get out. And then I shop at the corner cafe for only the 2 most essential items and leave the rest to chance.

    Irresponsible, I know. It happens to me every time P’n’P has just upped their prices by 30%. They do that regularly.

    1. Chrissi Maria

      Soon we’ll all be growing our own veggies, baking our own bread and keeping our own chickens and cows… I feel for those with big families to feed!

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